What about the pricing? Most email marketing services allow you to store subscribers and send emails for free up to a point. These are essential because you want to take out as much manual work as possible to increase the ROI of your email campaign. Some of the essential aspects you should be looking at today are adding email contacts in bulk, email automation, detailed reporting, high deliverability, customer segmentation options for targeted emails, and campaign management tools. Therefore, you want to choose an excellent email marketing service that allows you to take advantage of all the latest trends.

This means that optimizing your emails to account for mobile devices is paramount to your campaign’s success. However, it’s important to note that the best results come by implementing technological advances in your email marketing strategies.įor example, emails are now opened more on mobile than on desktop. With these figures alone, you can see that email marketing remains the king of all marketing even today. 69% of B2B marketers use email newsletters for content marketing, as the Content Marketing Institute study in 2021 found ( source).Email marketing is in the top 3 channels marketers used in 2021 next to video and website/blog ( source).Email marketing’s ROI is $42 for every $1 spent, according to Litmus’s State of Email 2020 research ( source).Here are some examples that support the effectiveness of email marketing in general: Take a look at our results and find out which email marketing software is an excellent fit for your business.īefore we head into each email marketing service provider’s specifics, let’s dig into the usefulness of email marketing in general. We decided to sign up and compare 12 of the best email marketing services available today. There are numerous email marketing tool options to choose from with different features, payment plans, and the level of user-friendliness. It automates the processes and frees up time for the companies to focus on more critical tasks. This is where email marketing software comes to aid. As a result, businesses that use email marketing keep the costs down while building a loyal customer base, wider brand recognition, and increasing sales.īuilding a list and sending out hundreds or thousands of emails takes a lot of time and is inefficient. This number is estimated to grow to 4.6 billion by the year 2025, according to a study by Statista.

As part of online marketing, email marketing is still the most effective marketing strategy today in terms of Return on Investment (ROI).Īround 4 billion people globally used email in 2020. Email marketing services have been around for decades.

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